Bliss Yogurt is a premium yogurt brand that offers a wide variety of high-quality, delicious yogurt flavors. The brand was looking for a packaging design that would communicate the premium quality of the product while also standing out on the shelves and appealing to their target audience.
To create a packaging design that met the brand’s objectives, we started with in-depth research into the yogurt market and its consumer behavior. We then worked closely with the Bliss Yogurt team to understand their brand values, target audience, and unique selling proposition.
After gathering all the necessary information, we began the design process, taking inspiration from the brand’s name and incorporating elements that conveyed a sense of luxury and indulgence. We chose a simple and elegant design with a minimalist approach, using a white background with blue accents to create a calming and soothing effect that is often associated with yogurt.
To give the packaging design a premium feel, we incorporated metallic foils and embossed textures that not only make the product stand out on the shelves but also add a tactile element to the packaging.
Our packaging design helped Bliss Yogurt to stand out in a crowded market and increase brand awareness among their target audience. The design conveyed the brand’s commitment to quality and health, resulting in an increase in customer trust and loyalty. The packaging’s tactile elements and premium feel added to the overall experience of indulging in the product, further enhancing customer satisfaction.