Project Brief
Innotex, a technical textile company with a long-standing history, approached Rabbixel for a complete branding and identity design overhaul that would align with the company’s values and primary goal.
Our Approach
We started by conducting research on the company’s history and values, which helped us understand their unique selling points. Our goal was to create something luxurious, unique, and appealing for the brand that would align with their primary goal. We created three initial concepts for the logo, keeping in mind the client’s preferences. Once the logo was finalized, we moved on to branding and stationery design, which helped us maximize the strength of the brand.
The Solution
With our creative and skilled designers, we focused on creating a logo that perfectly represented the company’s history and values. We used typography, colors, and graphic elements to create a cohesive and visually appealing brand identity that conveyed the company’s strengths and expertise. The stationery design, including business cards, letterheads, and envelopes, perfectly matched the brand’s requirements and enhanced the complete brand.
Human Experience
Our primary focus was to ensure that the client was more than happy with the final output. By collaborating with the client at every step of the branding process and incorporating their feedback, we were able to create a brand identity that aligned with the client’s primary goal and values. The client was thrilled with the final output and saw an increase in customer engagement and brand loyalty. Overall, the branding and identity design overhaul helped Innotex stand out in a competitive market and communicate its unique selling points to its customers.
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