Branding and Identity

Think of a brand as a person. Whatever the person speaks or does makes an impression about them on other people. The person’s personality creates an image or a perception about them in people’s mind. A brand works the same way. Whatever a company does, whether it is their fancy billboard advertisements, their customer grievances calls, the smell of their store or their facebook reply to a troll, it all becomes a part of their brand. Even the things that are not in your control like a bad comment from a friend forms a perception about you in people’s mind.

And it is different for every person. While you cannot control what people are telling their friends about you, you can control the kind of impression you make on them. That is what branding is – creating good impressions about your brand. And while most of it is your company’s job, a little (but significant) part of it is ours. At Rabbixel, we create brand and identity design.