How to select the best logo design agency for your brand?
If you have opened this article, there’s a good chance that you are looking for someone to logo design a logo for your newly found company. Well, there, there. We know your pain. In this world brimming with digital designing agencies and graphic design freelancers, it can be a mind-boggling task of deciding who to select for this precious task. Of course you love your company and obviously, you want to get the best logo. Who doesn’t love a swoosh or a bitten apple, right?
Being in the graphic design and especially, logo design business, we know a few tactics here and there, which might help you make a rational and wise decision. So, here goes.
#1 Be reasonable, not impulsive
It is very tempting to forget about your bank account for once and have a fancy meal in a 7-star restaurant and then eat Maggi for the rest of the month. But think about it, what is a great logo with an average product? So, if you haven’t done it already, make your budget and allot your hard earned funds from investors in the right places. We are not saying that you should go for designers or agencies that you don’t like. Find someone that fits your budget. There are plenty of fresh new startup designers and agencies that will design a kickass logo for you at a cheap rate. The Nike ‘swoosh’ didn’t come from a renowned logo designer.
Tip: Make sure whoever is designing your logo has some knowledge of logo designing.
#2 Word of mouth is better than a billboard ad
Many agencies publish pompous advertisements about their services but are actually no better than a roadside vendor. Alway, always check their previous work. If they are starting new and have not worked for any clients ever, ask them to show you some dummy random logos. This will give you a sense of what you can expect from them. Or even better, contact businesses whose logos you like and ask them where they got it from. Ask your friends in your social circle if they know anybody. Take as many references as you can. Better be safe than sorry, isn’t it?
Tip: If you already personally know the artist and want to go with your gut, go ahead and try them out.
#3 Follow your heart
A logo is a very important and core part of your business. It is going to represent you everywhere- in malls, online, on your business cards, in your emails, even in your sponsorship icons. And we think it is safe to say that a logo is very close to the heart of the business owner. And sometimes you just have the gut feeling that a certain somebody knows exactly what kind of logo you want and they are capable of delivering that. It is always preferred to select an agency or designer who knows how important a logo is and understands your vision. In the end, go with the person you have a gut feeling for.
#4 Take your time
There is absolutely no need to hurry when it comes to best logo design agencies. It is a one time process and your logo is going to be there with your brand for years, decades and probably centuries. So do it once and do it right. Invest your time in finding the best logo design agency suited for you and leave the rest on them. It is safe to spend most of your time in selecting the best designer rather than spending most of it dealing with the average one. You are anyway gonna use trial and error right? So, don’t worry if none of your selected ones gave you what you wanted. You will find your one sooner or later.
Tip: Patience comes handy at this time. Believe us, we took months to finalize our own logo.
If you have any more tactics, please let us know. We will be happy to add them to this golden list.
Wish you the best for your logo. May you find the best person for the job. Cheers!