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A Beginner’s Guide to Animated Logo Designing

Animation designing is quite an exciting job and a quick way to grab one’s attention. Don’t you think?

What is Animation?

Animation design in websites and apps is considered as anything that moves or transitions as you open the home page.

The three key benefits of animation include:
● More viewers
● Works as a response (pop-ups)
● Works as a notification

Animation comes in a range of style, from a simple to complex versions, according to the need. Animation design was first introduced in the 2000s with a third-party extension installed in a browser, naming Flash. This allowed the designers to show their creativity and soon animation reached a different level.

Animation or motion design is a much-needed skill for the modern web. In fact, skilled animated company logo makers are in great demand. And why not, they are the ones changing an idea into a creative format, attracting millions towards it. Additionally, the amount of energy and efficiency animation brings to a system or an app interface is unbeatable.

Motion design develops a wonderful interaction between the interface and people. A well-designed animation keeps the audience focus on quality work instead of boring designs.


3 Key Principles Used for Animation Interface

Here are the three principles applied particularly for animation interface:

Timing and spacing

Do you the know the most important thing in comedy is timing? And to your surprise, the same applies in animation.

For web animation, one needs to understand the key aspect of timing and how to use it in the design. Remember, an object must develop a ‘personality’ with the time, as it’s the core thing to communicate in animation.

For example, most animated games use fast speed to develop excitement and interest among the users.

On the other hand, spacing comes to ease the animation for a harmonious functioning.

Secondary action to the main object

Secondary action complements the main object in the animation. It’s usually an action or a reaction to the primary object. It can be anything such as moving arms, whistling or waving ‘hi’ by a character. In other words, it’s the reaction given by a character.

While websites and apps have limited access to experiment with animation, logo designing on the other side has taken a step forward by developing some creative and eye-catching logos.

Follow through and closure

Follow through is a stage when the entire animation is analyzed in small steps and then settled at a single place. Here, each shot is examined a little farther and then summarized in the end. Most professional animated logo designing services, never skip this step.

Similarly, closure is when you check whether all the actions have come to stop or not. Suppose, while animating a running dog, ears move while the dog stops. Therefore, such flaws are corrected under closure.

There are chances you have been using these steps unknowingly. This is completely fine until they are profitable for your business. However, there’s always a scope to learn and grow. You can go to different online courses to learn some pro skills and develop the art of animation.

All the best!