It’s an unsaid rule – the more innovations, the better designs.
When it comes to designing, innovations keep happening so that designers can evolve and match the global standards. Animated logo designs have taken the market for last few years. They have become a core part of a brand’s identity and an interesting way to reach out the market. They are created for several UI components in the digital and graphic material.
A motion designer turns a static logo into something unique and fresh. Today several brands are sharing the platform with animated logos. But have you ever thought why brands are shifting to animated logos?
Reasons why brands need motion logos
Being a customer, it’s easy to judge whether a logo is pleasing to eyes or not. Since a logo has the ability to attract customers at the very first look, it has to be attractive. And this is exactly what a motion logo does. A good logo evokes interest in people and it makes a long lasting impression.
This is my favorite reason. Motion logos trigger emotions as you see them. With an effective logo, you can create joy, excitement and intrigue. If an animated logo designer has managed to impress people, there are chances they show up for the brand.
Several experts believe that moving images and videos are better undrstood than static content. This means a powerful logo is certain to build a powerful impression in one’s mind. Further, it also connects better with the prospective clients, which is the ultimate objective of a brand.
Some Trending Animated Logo Patterns
Hand-written logo design
Both real and skeuomorphic designs have been the part of designing for ages now. This may not be new for the designers but now, this design has gone to the next level. Brands like Embla, Tangled use this design to visually present their ‘painting’ or ‘drawing’ version of the logo.
This animated design exaggerates the logo, portraying the true essence of the brand.
Rotating logo design
This logo design has recently caught the eyes of several well-known brands. Take example of the Giant Owl logo. They have created the logo as a film reel that compliments their work perfectly. This look could have never been successful with a static logo.
Transforming logo design
Most designers are already familiar with the transforming designs. Tell them to create a moving car, a cup of tea with a bird or something else, they know it all. Fortunately, these odd patterns have transformed to a different level.
Remember the Google logo that turns into dots, then into a microphone, the word ‘G’ and lastly coming back to the word ‘Google’. It’s the perfect example of this design style. It immediately draws attention, which is why more and more brands are looking forward to this logo design.
Swap logo design
This animated style is a form of mix and match. It is used to showcase all the elements of a brand is a creative manner. A brand called Sello uses its ‘o’ for interchanging it with several things that are associated with the brand. There is a list of other brands such as Bang, Historika, etc. that belong to the same category.
Animation has opened the doors of creativity and innovation, and brands are making the best use of this. And don’t you think, even the customers are enjoying the creativity part? Well, to say something in one line – with a good animated logo design services, a brand can surely make some space in people’s heart.